About us

2012

2012

The begin of one of the greatest partnerships in sports-branding history.

2013

2013

Successfully released first six signature shoes.

2018

2018

Dwyane Wade settled a lifetime deal with Li-Ning.

2019

2019

A new representing face - D'Angelo Russell signed with Way of Wade.

2022

2022

Evolving Constantly - Way of Wade celebrates 10th anniversary.

TECHNOLOGIES

BOOM (䨻)

It is the ultra light material that features strong cushioning. It gives a rapid pushback when compressed.

JIANG (弜)

It is a structural and material innovation that absorbs shock with reduced weight - featuring an arch shape. It absorbs energy and bounces back within seconds.

CLOUD (云)

Made of patterned EVA foaming material, CLOUD material absorbs the shock and provides better cushioning.

WAY OF WADE

This series is defined as premier NBA signature basketball shoes, featuring the most competitive basketball while maintaining the design to a high standard.

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WADE ALL CITY

Wade All City shoes are liked by many because the shoes keep up with Way of Wade design while maintaining high performance in the field. 

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WADE LIFESTYLE

Wade's lifestyle is fused with Dwyane Wade's sense of fashion. Starting from Wade 001 (which is Wade's personal favorite), the lifestyle shoes are recognized by many.

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