Li-Ning brand was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. Its products are expertly crafted to perform at the highest level for athletes in sports like basketball, running, badminton, football, tennis and fitness, and so forth.
The company endorses several athletes and teams, both in domestic China and abroad. In recent years, the brand and its products have extended beyond the world of sport, making a global impact in the fashion industry.
The official slogan of the company is "一切皆有可能" "yí qiè jiē yǒu kě néng"in Chinese, Translated to "Anything is possible" in English.