WOW Evolution

Wade Brand is more than a sportswear brand.

It is a unique collaboration between Dwyane Wade and Li-Ning, established in 2012. Since the brand’s inception, it has grown with each season. Since the release of Wade’s signature basketball shoes Way of Wade, now in its ninth iteration, WOW has transcended beyond the court. As a pioneer in NBA fashion, Wade has always emphasized design, both in performance basketball and lifestyle products, which are now showcased in Fashion Week runways across the globe.

As Wade’s #OneLastDance concluded the 2019 season, he hand-selected D’Angelo Russell to become the new on-court face of the brand.